After his latest film bombs, Producer Max Barber creates a new film, all to kill his lead, Duke Montana, in a stunt for insurance. But when Duke is unable to be killed in a basic stunt, Max puts him into more dangerous situations.
A film producer who owes money to a mobster tries to "accidentally" kill his aging movie star for an insurance scam so he can payoff his debt, but he begins to realize that the movie they're shooting is a masterpiece in the making.