When young poet Max (Michael Gothard) hires a marketing company to turn his suicide-by-jumping into a mass-media spectacle, he finds that his subversive intentions are quickly diluted into a reactionary gesture, and his motivations are revealed as a desperate attempt to seek attention through celebrity.
When young poet Max (Michael Gothard) hires a marketing company to turn his suicide-by-jumping into a mass-media spectacle, he finds that his subversive intentions are quickly diluted into a reactionary gesture, and his motivations are revealed as a desperate attempt to seek attention through celebrity.