14-year-old Shirley Temple receives her first on-screen kiss in this innocuous romantic comedy. Temple is cast as the titular Annie Rooney, the starry-eyed, idealistic daughter of erstwhile --and impoverished--inventor Tim Rooney (William Gargan). Annie is swept off her feet by intellectual high-schooler Marty White (Dickie Moore), the son of a millionaire rubber magnate (Jonathan Hale). At first cold-shouldered by Marty's snooty friends, Annie wins them over at a party with a lively jitterbug dance (future choreographer Roland DuPree, who appears in the film as Joey, doubled for Dickie Moore in the dance sequence). It is, however, a different story with Marty's socially conscious parents, who are appalled by such riff-raff as Annie's dad and grandpop (Guy Kibbee). But circumstances change when, in true "touring stock company" fashion, Tim Rooney comes up with a new form of synthetic rubber which Mr. White simply cannot do without. In later years, Shirley Temple's co-star Dickie Moore would recall that the much-publicized scene in which he kisses Temple was extremely embarrassing for him, inasmuch as it was the first time he had ever kissed any girl; conversely, in her autobiography Temple cheekily pointed out that it most certainly wasn't her first time, and that she breezed through the scene with her customary professional aplomb.
A poor girl falls for a wealthy young man. He invites her to his gala birthday party, but she doesn't have the right kind of dress to wear, so her family and friends band together to raise money to get her the proper dress.