Ellie Carter is a recent graduate and has it all. While celebrating with a friend and her boyfriend, she comes across a milk carton with a picture of a missing child that looks a lot like her. As a prank, they call the toll-free number and she realizes that this person could be her. The more she finds out, the closer she gets to getting herself and her loved ones killed.—Iris Miranda
When Elsa's friend recognizes her childhood photo on a milk carton as a missing child, Elsa finds herself in a web of dark secrets, sinister family members and murder.