The story of Richie and his journey to becoming the greatest rap-artist in the Netherlands. One evening he is violently robbed by a group of teenagers and loses his most prized possession: an expensive watch. When images of the humiliating robbery go viral, Richie's hard-earned reputation is damaged. Can Richie restore his image or will this be the end of his career?
When Richie's watch is stolen in a violent robbery and humiliating images of the encounter go viral, the rapper has to fix his reputation to save his career.