Griffith plays a captain of industry who hires an ad agency (Shatner and Gortner). The agency tries to sell Griffith on a campaign shot in Baja, California. Griffith won't sign without all of them seeing Baja first-hand: on a dirt-bike road trip fraught with danger.—Roger Thornhill
An ad agency suggests using Baja California, Mexico, for an industrialist's campaign. He insists on all 4 of them riding the 600 miles on dirt bikes to find the perfect spot. It gets rough - not just the route.